Digital Concept Experience Designer
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.
Job Description
Are you an innovative creator with a passion for shaping unforgettable digital experiences? We are seeking a Digital Concept Experience Designer who believes in breaking down hierarchical barriers to foster a culture of trust and creativity. As a Digital Concept Experience Designer, you elevate the design craft to consistently and effectively work across all digital touch points of the customer journey.
Do you thrive in a culture of collaboration, where every idea is valued? Are you ready to embark on a journey where innovation meets accountability and where your effort can transform the digital landscape?
Role Overview:
As a Digital Concept Experience Designer, you ensure that we meet all customers of H&M in the best possible way, across all digital channels. The Digital Concept Experience Designer believes in a non-hierarchical culture of transparency, collaboration and joint ownership – working with a focus on value creation, outcome over features and creating growth by meeting the needs of both business and customer and as such delivering exceptional business and customer value.
Responsibilities
As a Digital Concept Experience Designer you are overall responsible for the elevation of design across relevant H&M Group initiatives. values streams and units.
Digital Concept Experience Designers are responsible for a set of activities including:
- Engaging in initiative identification, definition and creation, with the relevant key stakeholders and across the H&M Group -with the purpose to ensure initiatives are researched, evaluated and mapped towards the customer journey and its key moments.
- Conducting research, mapping, maintenance and governance of the holistic, digital customer journey.
- Defining and validating future customer experience visions based on customer insights, business goals & KPIs while taking into account technical possibilities.
- Developing new value propositions and concepts and validating/iterating these with customers as well as with relevant stakeholders.
- Facilitating design sprints and workshops.
- Supporting the value stream experience directors to identify and set appropriate metrics. Tracking reports on the success of UX improvements, including analytics, and turning them into new ideas and improvements.
- Giving input and ensuring continuous improvement of the Fabric Design System.
- Overall advocating Customer-centered design solutions.
- Expertise in concept design, storytelling, design facilitation.
- Possessing knowledge of the retail industry, customer journey, and customer lifetime value.
- Proficiency in tools like Figma, Miro, and User Zoom for user testing.
- Familiarity with A/B testing, user research, user scenarios, interaction design, and accessibility standards.
- Understanding of brand and identity design, and touchpoints across various platforms (iOS, Android, Web, Digital screens in-store including Check-out).
- Ability to simplify complexity and facilitate collaborative workshops (e.g., Design Sprints) with stakeholders.
- Ability to utilize data for decision-making and collaborate with analytics and A/B testers.
- Being a team player, sharing insights, and understanding business and user needs to translate them into concepts.
- Collaborating within agile teams to ensure feasibility and its implementation across all value streams.
- Applying user-centered design principles, problem-solving, design thinking, and design strategy.
- Conducting trend analysis, benchmarking, and competitive analysis to inform design decisions.
- Ability in translating qualitative and quantitative customer data into actionable insights.
Additional information
Job Application
Ready to make your mark in the world of tech and fashion? If your experience, skills, and ambitions align with our values, we encourage you to apply for this exciting full-time opportunity as soon as possible or latest by 30th of May, 2025. Simply attach your resume in ENGLISH – no need for a cover letter.
We're eagerly anticipating your application!
Diversity, Inclusion, and Innovation
At H&M Group, we're deeply committed to fostering a Diverse & Inclusive environment. We actively seek out qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.
Our commitment to an inclusive workplace drives our dynamic and forward-thinking culture. Regardless of your background, origin, or preferences, your application is warmly welcomed. We value diverse perspectives and skills, and every applicant contributes to our vibrant, creative community.Join us and be part of the future we're building.