Product Owner
IKEA IT AB Malmö
Data-Driven: Skilled in data analysis, insights & performance visualization, defining and measuring key performance indicators (KPIs). You demonstrate a data-driven approach to decision making, both in day-to-day management and in making strategic trade-offs.
- Industry knowledge: Expertise in the MarTech industry and experience in working with SaaS solutions. Good understanding of marketing campaign performance analysis and driving MROI through continuous improvement.
- Privacy Knowledge: Good understanding of data privacy regulations and commitment to ensuring data compliance.
- Innovation Mindset: Passionate about staying updated on emerging trends and fostering a culture of experimentation and innovation within the team.
A DAY IN YOUR LIFE WITH US
As a Product Owner for Marketing Performance, you will play an essential role in driving the organization’s marketing technology initiatives to enable operational excellence and data-driven decision making at scale for the many IKEA co-workers.More specifically, you will co-create digital solutions together with data and machine learning experts, business partners and end-users to translate marketing performance data into business insights and facilitate real-time marketing optimization around the globe.
IN THIS ROLE, YOUR RESPONSIBILITIES INCLUDE:
- Product: Establish and maintain a clear product vision, strategy, and roadmap, leveraging product discovery & optimization techniques. Actively research co-worker needs and business opportunities using quantitative and qualitative data. Use insights and data to solve friction points and problems in ways our co-workers love. Collaborate on backlog refinement, sprint reviews, and ensure success metrics as well as requirements are well-defined.
- Stakeholder Management: Act as the main point of contact and subject matter expert for marketing performance insights. Collaborate with cross-functional teams, build trust, and strong partnerships with key stakeholders.
- Analytics: Together with engineering, data, and machine learning experts, establish and implement best practices to track, aggregate, measure, attribute, and visualize relevant data across all marketing channels, so that time-to-insight is minimized, and data-driven tactical decisions can be taken when it matters.
- Innovation: Apply a data informed and experimental approach to deliver successful outcomes that meet objectives and co-worker needs.
TOGETHER AS A TEAM
SinchMalmö
Sweden (hybrid) or the UK (fully remote). You’ll report to the Messaging Product Director, based in Atlanta, US.
• Be the voice of the customers, represent their needs clearly.
• Own the product lifecycle and roadmap for messaging services.
• Manage the...
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