Global SEM and Programmatic Manager

Ericsson AB

Grow with us

As Director of SEM & Programmatic, you’ll be driving digital media innovation and leveraging AI to maximize media performance. You’ll work in a dynamic, forward-thinking environment where strategy, creativity, and technology come together.

This role is part of the Paid & Social Media team within Group Function Marketing, reporting to the Global Head of Paid & social media. You will play a crucial role in optimizing media investments, driving efficiency, and maximizing business growth through smart, performance-led strategies.

If you're passionate about creativity and eager to contribute to global projects, we want you on our team!

What you will do

• Lead the development of Ericsson’s global SEM and programmatic roadmap, aligning with business objectives, brand direction, and digital media goals.
• Own and evolve the in-house SEM capability—establishing processes, governance, toolsets, and team structures to drive operational excellence.
• Identify innovation opportunities across AI, automation, and audience targeting to elevate performance and efficiency across digital platforms.
• Champion Ericsson’s approach to intelligent media investments—blending data, tech, and creativity to deliver results.

• Manage the end-to-end planning, execution, and optimization of global SEM and programmatic campaigns across markets and business areas.
• Ensure smart audience strategies, keyword frameworks, and budget allocations across paid search, display, video, and emerging inventory.
• Collaborate closely with cross-functional teams—to integrate media efforts with business and campaign priorities.
• Work with platform partners (Google, Microsoft, DSPs) and internal teams to ensure best-in-class execution and agile campaign management.

• Define KPIs and success metrics to evaluate media performance and business impact.
• Partner with the Marketing Analytics & Automation team to implement testing frameworks, derive insights, and enable real-time optimization.
• Develop dashboards, reporting cadence, and knowledge-sharing structures to scale learning and performance globally.
• Track industry trends and platform updates—ensuring Ericsson stays ahead of the curve in a fast-moving digital environment.

• Partner with regional and cross-functional teams to establish a unified, high-performing SEM and programmatic approach across global markets.
• Serve as the organization’s go-to expert for in-house paid search and programmatic, providing leadership on strategy, tooling, and performance excellence.
• Lead with a builder’s mindset—fostering a collaborative culture of experimentation, learning, and innovation throughout the in-housing journey.
• Inspire and align internal stakeholders around digital media’s role in business growth—translating complexity into clear direction.
• Build capability by mentoring teams and equipping them with frameworks, best practices, and training to elevate in-house digital maturity.

• 8+ years of hands-on experience driving SEM and programmatic strategies—ideally in global B2B, enterprise, or tech-led environments.
• Deep knowledge of Google Ads, Microsoft Ads, demand-side platforms (DSPs), and in-housing models—including tooling, operations, and measurement.
• Strong analytical acumen with demonstrated use of automation, AI, and data insights to inform and optimize digital media performance.
• Proven track record managing high-impact media investments and vendor relationships, with a focus on efficiency and effectiveness.
• Skilled communicator and influencer—able to lead across functions, cultures, and seniority levels.
• A strategic thinker and proactive doer—capable of shaping long-term direction while navigating day-to-day execution.