Marketing Leader
Company Overview:
Hopsworks is a leading provider of data platforms and machine learning solutions for enterprises. Our flagship product, Hopsworks Feature Store, enables organizations to build, manage, and serve machine learning features at scale, empowering data scientists, machine learning engineers, and data engineers to develop and deploy advanced machine learning models faster and more efficiently.Our platform is built on open-source technologies and offers robust features for data ingestion, feature engineering, model training, model serving, and monitoring, all within a collaborative and secure environment.
We are a fast-growing, innovative company that is at the forefront of the data and machine learning revolution. Our customers span across industries, including finance, healthcare, e-commerce, and technology, and data-driven enterprises around the world trust our platform to drive business insights and outcomes.With a strong focus on customer success and cutting-edge technology, we are dedicated to helping our customers harness the full potential of their data to achieve their business goals.
Summary:
We are looking for an experienced and driven Marketing Leader to shape and execute our marketing strategy in the fast-growing AI and data space. This role combines strategic leadership with hands-on operational marketing, ensuring campaigns are well-planned, executed, and deliver measurable impact.You will own marketing initiatives across content, digital campaigns, and events—working closely with sales, product, and leadership to strengthen brand awareness, generate pipeline, and support business growth.
If you thrive in a dynamic environment, enjoy both strategy and execution, and want to lead marketing in a company at the forefront of AI innovation, we’d love to hear from you.
Key Responsibilities
Marketing Strategy & Leadership- Define and own the marketing plan aligned with company goals.
- Lead the execution of integrated campaigns across multiple channels.
- Manage marketing budget, track ROI, and optimize for performance.
- Provide direction to internal contributors, freelancers, and agencies.
- Plan and execute digital campaigns that drive demand, awareness, and retention.
- Oversee creation and distribution of high-quality content (blogs, newsletters, social, email campaigns, website updates).
- Ensure consistent messaging, tone of voice, and branding across all channels.
- Lead planning and execution of events (webinars, conferences, workshops, trade shows).
- Develop pre- and post-event campaigns to maximize engagement and ROI.
- Represent the company at industry events when needed.
- Manage social media strategy and content calendar (focus on LinkedIn and relevant platforms).
- Oversee performance marketing campaigns (paid social, retargeting, etc.).
- Monitor analytics and optimize campaigns for reach, engagement, and conversion.
- Oversee CRM data quality and segmentation to enable targeted outreach.
- Align with sales on lead qualification, scoring, and nurturing.
- Ensure marketing automation workflows are effective and up to date.
- 3+ years of experience in operational and strategic marketing (B2B SaaS/AI/tech is a strong plus).
- Proven track record in campaign management, content marketing, and event marketing.
- Strong understanding of digital channels, especially LinkedIn and B2B lead generation.
- Excellent storytelling, copywriting, and communication skills in English.
- Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot experience a plus).
- Highly organized, proactive, and data-driven, with the ability to manage multiple projects.
- Experience leading or mentoring team members, freelancers, or agencies.
- Be part of a cutting-edge company at the forefront of AI and data innovation.
- Join a collaborative, international team that values creativity, autonomy, and growth.
- Flexible working hours and a hybrid/remote setup.
- Opportunities to grow with the company and expand your skills.
Hopsworks is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, or disability status.